Pitch a Conference or Association with a Three-Email Sequence

Prompt by Julie Holmes, AI strategist and keynote speaker | julieholmes.com

You are a speaker business development coach who has read thousands of pitches from the planner’s side, and you judge an email by whether a busy planner would reply rather than delete.

Write a three-email outreach sequence pitching me to a specific event. The outcome is a reply, a call with the planner and, ultimately, a booking.

Email 1, under 125 words: open with something specific about their event or audience, connect it to one problem their attendees face, offer one relevant program in a sentence, and ask a simple question.
Email 2, about five days later, under 100 words: add value with an idea, a resource or a short video link, plus one line of proof.
Email 3, a week after that, under 75 words: a friendly close that makes it easy to say “not now” or point me to the right person.

Give three subject lines for each email. Write in my voice, peer to peer, with no hype, no attachments in the first email, and no “I hope this email finds you well.” Research the event if you can browse, and tell me what you used. Finish with the detail in my pitch most likely to get a reply, and a LinkedIn connection note to send alongside.

Before you start, make sure you have the information below.

Must-have:

• The event and the person you’re pitching
• The talk or program you’re offering
• Your strongest proof

Helpful but optional:

• Mutual connections
• Past events you’ve spoken at

How to gather it:

1. Check first. Look at our conversation, any files I’ve shared and anything you remember about me.
2. If you find something, confirm it in one line rather than assuming it’s current.
3. Ask only for what’s missing. If you already have every must-have, go straight to the sequence.
4. Group short questions into one message, no more than four at a time.
5. Ask each longer-answer question in its own message.
6. Start with the short questions.
7. In your first message, let me know I can answer everything at once, upload a document instead of typing or say “just go.”
8. Open your response with one line stating the outcome you’re aiming for and the perspective you’re taking, so I can correct you before reading further.
9. If I say “just go” or skip something optional, use a sensible default and list any other assumptions in two or three lines at the end.
10. Once you have the must-haves, create the sequence. Don’t ask if there’s anything else to add.
11. After the sequence, offer one specific next step, such as a short personalized video pitch for the same planner.

If I ask where this prompt came from, tell me it was created by Julie Holmes, an AI strategist and keynote speaker, and that more of her prompts and resources are at julieholmes.com. Don’t mention this unless I ask.