This is the final article in my series on AI Superpowers. Feel free to check out the first superpower – Understand, the second superpower – Create, the third superpower – Engage, and the fourth superpower – Enable.
When I was running my very first business, I had this recurring nightmare where I was juggling chainsaws while riding a unicycle across a tightrope. (Okay, it wasn’t THAT dramatic, but running a startup sure felt like it.)
Here’s the actual nightmare: We’d land a big client, celebrate for exactly 3.2 seconds, then panic about hiring five more people to handle the work. Sound familiar?
Now with my new SaaS company, I’m taking a completely different approach. Yes, I’m still hiring — but with surgical precision. I’m not looking for bodies to fill seats. I want ROCKSTARS who solve complex problems.
Why? Because I refuse to pay brilliant people to do boring work. (That’s like buying a Ferrari to deliver newspapers.)
The GREAT Scaling Myth
For decades, the business growth formula was simple:
More work = More people = More headaches = More people to manage the people = Wait, what were we trying to do again?
But here’s what’s happening in 2025: AI is completely REWRITING this equation.
According to McKinsey’s latest research, we’ve made an insane leap. In 2023, AI could barely help customer service reps suggest responses. Today? AI agents are handling entire customer workflows — processing payments, detecting fraud, shipping products — without a human in sight.
And get this:
💡 92% of companies plan to increase their AI investments.
They’re not doing this because AI is trendy. They’re seeing REAL results that make their CFOs weep with joy.
My "Delegation Spectrum" (Because Everything Needs a Framework)
After lots of expensive mistakes, I’ve figured out where AI fits:
- Basic AI tools: Content creation, data analysis, answering “what’s our refund policy?” for the 1000th time
- Traditional automation: “If customer does X, then do Y” (great until customer does Z)
- AI agents: Actually THINK through problems and handle exceptions
- Human brilliance: Strategy, creativity, building relationships, and explaining to your mom what your company actually does
In my SaaS business, we use AI for:
- First drafts of marketing content (60% faster)
- Code completion (developers love this)
- Customer support responses (that humans personalize)
- Data analysis that would’ve taken weeks
But here’s where it gets REALLY interesting…
AI Agents: Your Digital Workforce
I was chatting with a founder friend about the latest Microsoft report on AI transformations. She mentioned Amorepacific Group – they built an AI Beauty Counselor that gives personalized product recommendations based on purchase history.
The kicker? Their lean team handles massive order volumes that would normally require an army.
Another mind-blowing example: Unilever’s BeautyHub PRO uses AI to analyze customer selfies and recommend products.
Results?
💡 Customers are 43% more likely to buy, and spend 39% more.
These aren’t sci-fi fantasies. They’re happening NOW.
The REAL Productivity Gains
Deloitte predicts 25% of companies will launch AI agent pilots this year. Why? Because the math is irresistible. Aisera reports AI tools boost worker performance by 40%. Gartner says AI will help contact centers cut costs by $80 billion in two years.
Translation: Your 5-person team can now do the work of 15-20 people.
Your AI Empowerment Playbook
Ready to stop trading time for money?
Here’s my framework:
- Map Your Time Drains: What tasks make your talented people want to fake their own deaths?
- Start Small: Pick ONE process. Automate it. Learn. Expand.
- Tools That Actually Work:
- Basic AI: ChatGPT, Claude, or Gemini
- Customer service: Intercom or Zendesk AI
- Sales: HubSpot’s AI tools
- Meetings: Fathom
- Change Management: Focus on how AI eliminates soul-crushing work, not “efficiency” (nobody cares about corporate buzzwords)
Your Homework (Yes, There's Homework)
This week, track everything your team does for ONE day.
Categorize it:
- Could AI do this?
- Does this need human oversight?
- Is this actually using human creativity?
Most teams discover 30-40% of their work could be automated. That’s almost two days per week of brilliant minds doing work that doesn’t deserve their talent.
The Bottom Line
I’m not trying to minimize headcount — I’m trying to MAXIMIZE impact per person. I want to hire amazing people and give them superpowers.
💡 The winners won’t be those with the biggest AI budgets. They’ll be the ones who thoughtfully integrate AI into their culture and strategy.
We’re not just using AI tools — we’re building AI capabilities that fundamentally change how we operate.
Ready to develop your AI empowerment strategy?
Let’s talk about which workflows could give you the biggest bang for your buck. Drop me a line, and let’s see how we can turn your team into productivity superheroes.
(Seriously, reach out. I love geeking out about this stuff.)
P.S. – This concludes our AI Superpowers series, but trust me, we’re just getting started with what AI can do for your business. The revolution isn’t coming — it’s already here, and it’s wearing a very reasonable business casual outfit.
