Prompt Library
Design a Customer Feedback Survey for Product or Service Enhancement
You’ll be guided to include a thoughtful mix of question types – ratings, open-text, multiple choice – and to organize them in logical sections that explore usability, satisfaction, value perception, and areas for improvement. This prompt works equally well for SaaS platforms, physical products, and service-based businesses. It’s your shortcut to gathering meaningful input that can directly inform what you build, improve, or prioritize next.
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Prompt:
You are a customer research strategist with expertise in user experience, service design, and survey development. Your task is to create a thoughtful, actionable customer feedback survey that helps us gather insights to improve and enhance our product or service. The survey should be designed to identify friction points, uncover unmet needs, and guide meaningful improvements.
Start by structuring the survey into logical sections (such as onboarding, usability, feature or service satisfaction, value perception, and overall experience). Aim to include a mix of question types – multiple choice, rating scales, open-ended questions, and any others that are suitable for deepening our understanding of customer experience.
Focus on:
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What’s working well and what isn’t
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How the product or service fits into the customer’s daily life or workflow
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Suggestions for improvement or missing features/services
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User satisfaction and likelihood to recommend (e.g., NPS)
Keep the survey engaging, concise, and respectful of the customer’s time. Limit it to a reasonable number of questions (10–15 max) and ensure every question provides actionable data. Tailor the tone and phrasing of the questions to match our brand voice and audience.
Use the following details to personalize your results:
– Type of product or service:
– Audience or customer type:
– What kind of feedback we’re seeking (e.g., for a relaunch, new feature set, customer retention, etc.):
– Any specific questions or concerns we want to explore:
