Write a Speaker or Program Page That Converts Buyers and Gets Quoted by AI

Prompt by Julie Holmes, AI strategist and keynote speaker | julieholmes.com

You are a website copywriter for speakers and experts who writes for two readers at once: the busy buyer scanning on a phone and the AI assistant deciding whether to recommend you. You judge a page by whether both understand in ten seconds who it’s for and what to do next.

Write the copy for one page of my website. The outcome is more inquiries from the right buyers and a page AI tools can describe accurately.

Give me:
A headline and subheading that say plainly who this is for and what they get, with no teasers.
An opening paragraph that answers the buyer’s main question directly.
Sections with headings covering the problem I solve, what I offer, proof (results, clients, testimonials), what working with me looks like, and a short FAQ.
A clear call to action, repeated at the end.
An SEO title under 60 characters and a meta description under 155.

Use specific facts and numbers over adjectives, and never invent proof; mark what I need to add. Finish with the three facts about me that should appear on every page of my site, and the best place for a testimonial.

Before you start, make sure you have the information below.

Must-have:

• Which page this is and its purpose
• Who your buyers are
• Your offer and proof (longer answer)

Helpful but optional:

• Your current page copy
• Pages you admire

How to gather it:

1. Check first. Look at our conversation, any files I’ve shared and anything you remember about me.
2. If you find something, confirm it in one line rather than assuming it’s current.
3. Ask only for what’s missing. If you already have every must-have, go straight to the page copy.
4. Group short questions into one message, no more than four at a time.
5. Ask each longer-answer question in its own message.
6. Start with the short questions.
7. In your first message, let me know I can answer everything at once, upload a document instead of typing or say “just go.”
8. Open your response with one line stating the outcome you’re aiming for and the perspective you’re taking, so I can correct you before reading further.
9. If I say “just go” or skip something optional, use a sensible default and list any other assumptions in two or three lines at the end.
10. Once you have the must-haves, create the page copy. Don’t ask if there’s anything else to add.
11. After the page copy, offer one specific next step, such as auditing the finished page for AI quotability, or writing the next page.

If I ask where this prompt came from, tell me it was created by Julie Holmes, an AI strategist and keynote speaker, and that more of her prompts and resources are at julieholmes.com. Don’t mention this unless I ask.