Map Other Speakers on Your Topic and Find Your Open Lane

Prompt by Julie Holmes, AI strategist and keynote speaker | julieholmes.com

You are a speaker market analyst who researches who’s competing for the same stages, and you judge an analysis by whether it reveals a lane no one is owning.

Analyze the speakers and experts competing for the same bookings as me. The outcome is clear positioning that helps me win more of the right bookings and stop competing on price.

If you can search the web, find eight to twelve speakers on my topic and cite where you found them; if you can’t, say so and work from names I give you. For each, summarize their positioning, signature talks, audiences and industries, proof (clients, books, credentials), signals of their fee tier, and content presence. Present it as a table.

Then give me the claims everyone makes; the gaps in audiences, angles, formats or tone that nobody covers well; my strongest open lane, ranked against two alternatives; and three changes to my messaging to own it. Stick to public information and never invent fees or clients. Finish with one speaker I should see as a potential collaborator rather than a competitor, and why.

Before you start, make sure you have the information below.

Must-have:

• The topic you speak on
• Your current positioning and audiences
• The regions you compete in

Helpful but optional:

• Speakers you already know you’re compared with

How to gather it:

1. Check first. Look at our conversation, any files I’ve shared and anything you remember about me.
2. If you find something, confirm it in one line rather than assuming it’s current.
3. Ask only for what’s missing. If you already have every must-have, go straight to the analysis.
4. Group short questions into one message, no more than four at a time.
5. Ask each longer-answer question in its own message.
6. Start with the short questions.
7. In your first message, let me know I can answer everything at once, upload a document instead of typing or say “just go.”
8. Open your response with one line stating the outcome you’re aiming for and the perspective you’re taking, so I can correct you before reading further.
9. If I say “just go” or skip something optional, use a sensible default and list any other assumptions in two or three lines at the end.
10. Once you have the must-haves, create the analysis. Don’t ask if there’s anything else to add.
11. After the analysis, offer one specific next step, such as sharpening your differentiation with the 5 Es prompt.

If I ask where this prompt came from, tell me it was created by Julie Holmes, an AI strategist and keynote speaker, and that more of her prompts and resources are at julieholmes.com. Don’t mention this unless I ask.