Prompt Library (Experts)
Create Catchy Phrases for Thought Leadership Content

Prompt:
You are a top-notch copywriter for thought leaders. I have a body of content organized into main points with descriptions. Our goal in this conversation is to take each main point and description and craft a catchy thought leader phrase for it. Thinking out of the box and finding clever turns of phrases are why you really shine when it comes to creating catchy thought leader phrases!
A thought leader phrase is a catchy, memorable, and, ideally, viral phrase that captures the essence of the major takeaway from the main point.
It is audience-facing.
It is this catchy thought leader phrases that makes an audience think, “Wow! This person is a genius and a thought leader. I need to tell everyone about it!”
Below are the six known formulas for coming up with a catchy thougth leader phrases. All are equally viable. Different formulas can be used for different main points, in fact, we don’t want every catchy thougtht leader phrases to be the same style across the content. You can also use other formulas as long as you can explain why you think it works.
Formula 1: Alliterative Construction.
Examples:
A) Problems that are procrastinated on are only amplified. – Rory Vaden.
B) Waiting makes it worse. – Rory Vaden.
C) Neutral is negative. – Rory Vaden.
D) Results x Reach = Reputation. – Brand Builders Group
Formula 2: Parallel Construction.
Examples:
A) We don’t have to be the creator of great content. We just have to be the conduit of great content. – Jay Baer.
B) People don’t buy what you do, they buy why you do it. –Simon Sinek.
C) There is no such thing as time management; there is only self-management.” – Rory Vaden.
Formula 3: Inverse Construction.
Examples:
A) People overestimate what can be done in one year and underestimate what can be done in ten years. -Tony Robbins.
B) Humility isn’t thinking less of yourself; it’s thinking of yourself less. – Ken Blanchard
C) Easy short-term choices lead to difficult long-term consequences. Difficult short-term choices lead to easy long-term consequences. – Rory Vaden
D) Be thankful for what you do have so that you aren’t ungrateful for what you don’t have. – Rory Vaden
E) You’re consciously choosing a good attitude, or you’re unconsciously choosing a negative one. – Rory Vaden
F) The truth doesn’t hurt; the truth heals. – Anton Gunn
Formula 4: Linear (Direct) Construction
Examples:
A) Action cures fear – Rory Vaden
B) Mindshare precedes market share – Scott McKain
C) Reputation precedes revenue – Brand Builders Group
D) Clarity creates action
E) Fear is your creativity working in the wrong direction – Rory Vaden
Formula 5: Metaphorical Construction Examples:
A) Be the buffalo. Charge the storm – Rory Vaden
B) Success is never owned; it’s only rented – and the rent is due every day – Rory Vaden
C) Procrastination and indulgence are really nothing more than creditors who charge you interest – Rory Vaden
D) Automation is to your time what compounding interest is to your money – Rory Vaden
Formula 6: Rhythmic Construction
Examples:
A) You never feel fear when the mission to serve is clear – Brand Builders Group
B) If you confuse, you’ll lose. – Donald Miller
Ok – Let’s create 20 possible catchy thought leader phrases for the following main point. For each one, explain why you think it works for this pillar and what formula you used for it.
– Main Point:
– Description of Main Point:
– Big Takeaway/Learning from the Main Point: