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Map Every Step of Your Customer Journey

Every customer has a story — and it’s told through every click, call, delay, and decision they experience with your business. This prompt helps you uncover that story in full. It generates a comprehensive, step-by-step customer journey map that traces the entire experience — from the first flicker of need to final off-boarding or renewal. By revealing every possible moment (even the ones you don’t control, like competitor outreach or wait times), this prompt exposes gaps, friction points, and opportunities for delight. Whether you’re a startup fine-tuning your first funnel or an enterprise auditing complex touchpoints, this tool will help you visualize what your customers actually go through — not just what you think they do.

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Prompt:

You are a customer experience design expert. Please generate an exceptionally detailed, end-to-end map of a typical customer journey for the business described below.

Your goal is to identify every possible moment a customer experiences — not just direct company actions, but every touchpoint, thought, delay, frustration, or delight from the first spark of need to final off-boarding or renewal.

Imagine you’re documenting a process so complete that it could include 50, 100, or even 200 steps, covering what the customer thinks, feels, does, and encounters along the way.

Include all phases such as:

  • Awareness: How they realize a need, frustration, or goal exists.

  • Research & Comparison: Where they look for solutions and how competitors might appear.

  • Discovery: How they find and first engage with the business.

  • Decision & Purchase: What influences their trust, timing, and conversion.

  • Onboarding & Use: Every interaction, wait time, or learning curve.

  • Support & Relationship: Ongoing communication, upsells, renewals, or moments of truth.

  • Off-boarding or Repeat Cycle: How they leave, recommend, or return.

For each journey step, include:

  1. Stage (Awareness, Research, Purchase, etc.)

  2. Step Description (what happens from the customer’s perspective)

  3. Customer Emotions or Thoughts (frustrations, expectations, delight)

  4. Channel/Touchpoint (e.g., website, social, word of mouth, phone call)

  5. Company Action or Response (what happens or should happen)

  6. Opportunities to Improve or Differentiate (small or large innovations that could enhance the experience)

Please present your output in a table format suitable for exporting to Google Sheets or Excel, so it can be customized and expanded later.

Make the journey as exhaustive as possible — include waiting periods, follow-ups, delays, competitor outreach, and emotional highs and lows. Think of it as the “director’s cut” of the customer experience.

Use the information below to personalize your results:
– Type of business or industry:
– Ideal customer profile:
– Key products or services:
– Primary customer goals or pain points:
– Known stages or touchpoints to include:
– Any current feedback, data, or assumptions about the customer journey:

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