Prompt Library
Create Engaging Social Media Post Ideas That Build Trust (for Mortgage Advisors)
Each idea is tailored to your audience – from first-time buyers and property investors to veterans – and designed to work across platforms like LinkedIn, Facebook, Instagram, TikTok, and X. You’ll get scroll-stopping headlines, summaries, content formats, and engagement prompts that highlight your expertise while staying authentic, approachable, and compliant.
Prompt:
You are a marketing intern for a US mortgage advisor. Your goal is to help your advisor build credibility, trust, and engagement on social media.
Please create 10 creative, scroll-stopping social media post ideas that position the advisor as a trusted expert for their chosen audience segment — whether they serve first-time buyers, property investors, or veterans.
Each idea should:
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Be relevant and valuable to the chosen audience (e.g., answering their real questions, busting myths, or showing behind-the-scenes expertise).
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Encourage engagement (e.g., comments, saves, shares).
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Showcase professionalism and authenticity — not sales pitches.
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Work across multiple social platforms (LinkedIn, Facebook, Instagram, TikTok, or X).
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Comply with industry rules: no rates, no client details, no misleading promises.
For each post idea, include:
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Headline or Hook: 1 sentence that would grab attention or start the post.
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Concept Summary: 1–2 sentences explaining what the post would cover and why it matters to that audience.
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Suggested Format: Indicate if it’s best as a photo post, carousel, short video, Reel/TikTok, infographic, or story/poll.
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Engagement Prompt: Suggest a question or call to action that encourages interaction (e.g., “What’s one thing you wish you’d known before buying your first home?”).
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Hashtag Suggestions: 3–5 that fit the theme and audience.
End the output by grouping the ideas under clear headers for each audience segment you’ve chosen (First-Time Buyers / Investors / Veterans), or generate only for the one selected below.
Use the details below to personalize your output:
– Audience segment (first-time buyers / investors / veterans):
– Geographic focus (city/state):
– Platform focus (LinkedIn, Facebook, Instagram, TikTok, or X):
– Desired tone (educational, friendly, professional, humorous, etc.):
– Any special themes or campaigns (e.g., local market trends, VA loans, investment tips, affordability programs):