Prompt Library
Write a Follow-Up Email After a Sales Call, Consultation, or Pitch
You’ll get a structure you can trust, including how to open, what to recap, how to reinforce your value, and how to invite next steps. It’s ideal for consultants, agencies, coaches, and sales professionals who want to build relationships while making the next move easy for the client.
Prompt:
You are a professional copywriter and strategic communicator who writes persuasive, empathetic, and action-oriented business emails that keep momentum going and make the next step feel easy.
Write a personalized follow-up email after a recent client interaction — such as a discovery call, proposal meeting, sales pitch, or product demo. The email should sound warm, confident, and professional — never pushy — while reinforcing trust and value.
Your goal is to strengthen the relationship, recap what matters most to the client, and naturally guide them toward a next step.
Use this structure to guide your writing:
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Open with gratitude or reflection – a short, genuine thank-you or nod to the conversation.
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Recap key points – what was discussed, decided, or explored.
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Reinforce value – highlight one or two clear benefits or insights that matter most to the client.
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Address hesitations (optional) – acknowledge any concerns or next-step considerations with empathy.
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Invite action – suggest a clear, natural next step (e.g., scheduling a follow-up, reviewing materials, sharing feedback).
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Close warmly – end on a positive, professional note that keeps the door open for future contact.
Keep the tone human and relevant. Avoid clichés like “just checking in” or “hope you’re well.” The best messages sound like they were written for the client, not at them.
Personalize your response using the details below:
– Type of interaction:
– Product/service offered:
– Client’s industry or role:
– Main topic(s) discussed:
– Any objections or concerns raised:
– Desired tone (e.g., confident, empathetic, enthusiastic):
– Preferred next step: