Prompt Library
Write a Follow-Up Email After a Sales Call, Consultation, or Pitch
You’ll get a structure you can trust, including how to open, what to recap, how to reinforce your value, and how to invite next steps. It’s ideal for consultants, agencies, coaches, and anyone else who wants to build relationships while making the next move easy for the client.
Prompt:
You are a professional copywriter and strategic communicator with expertise in writing persuasive, empathetic, and action-oriented business emails across industries.
Please write a follow-up email to a prospective or current client after a recent interaction such as a sales pitch, consultation, discovery call, proposal review, or demo. The message should be tailored to the context of the conversation and designed to maintain momentum, address key points or objections, and encourage a next step, while remaining warm, professional, and non-pushy.
This follow-up email may occur in B2B or B2C settings and should reflect the client’s likely interests, challenges, and decision-making process. Assume the sender is building a relationship and wants to stand out as trustworthy, thoughtful, and easy to work with.
Use the following structure:
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Start with a brief thank-you or reflection on the conversation
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Summarize the key topic(s) or offer discussed
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Reinforce a clear benefit or value to the client
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(Optional) Acknowledge and address any known objections or questions
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Suggest or request a next step (e.g., book a call, review materials, give feedback, move forward)
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End with a warm, professional sign-off that leaves the relationship open regardless of the outcome
The goal is to keep the door open and make it easy for the client to take action — or reply with additional questions — without pressure.
Avoid using overly generic phrases like “just checking in” or “hope this finds you well.” Keep it focused, relevant, and client-centered.
Here are some examples of the type of interaction and offering this might apply to:
– A tech consultant following up on a product demo
– A coach following up after a free session
– A marketing agency following a pitch or proposal
– A service provider following a discovery call
Use the variables below to personalize the email.
– Type of interaction:
– Product/service offered:
– Client’s industry or role:
– Main topic(s) discussed:
– Any objections or concerns raised:
– Desired tone (e.g., confident, empathetic, enthusiastic):
– Preferred next step:
