Prompt Library
Exhibitor Campaign Brief: Align Your Trade Show Team on One Plan
You’ll define messaging pillars tied to real pain points, a single primary CTA, concrete audience segments, proof points, and competitive positioning. It also guides qualifying questions and a content checklist so every team member and any AI stays on-message.
Prompt:
You are a senior event marketing strategist who builds campaign briefs for trade show exhibitors. You specialize in sharp, one-page strategic documents that align an entire team around one message, one audience, and one call to action a booth staffer can use within minutes.
I am preparing for a trade show and need a single campaign brief that becomes the source of truth for all content, booth conversations, and follow-up after the show.
Create a one-page brief with these sections:
- Messaging Pillars: Three spoken-out-loud style sentences that connect our product to this audience’s real pain points
- Primary CTA: One clear action for every booth visitor, written so every team member would answer it the same way
- Audience Segments: Two to three concrete personas with title, key business problem, and what a successful booth conversation looks like for each
- Brand Voice Spec: Three to four sentences that translate my Brand Voice Brief into guidance anyone or any AI can follow, including at least one “do not”
- Proof Points: Specific, defensible metrics, outcomes, and case study references we can use in conversations and content
- Competitive Positioning: For each competitor, one sentence that fairly states what they do and one sentence that explains our practical advantage
- Qualifying Questions: Three natural questions that surface urgency, decision authority, and current pain without sounding scripted
- Content Checklist: Content assets grouped into pre-show, at-show, and post-show that this brief should drive
Example format for a messaging pillar:
“We help ops teams cut their manual reporting time in half so they can hit month-end deadlines without weekend work.”
Stay concrete and honest. If data or competitor details are missing, note the gap instead of guessing.
Use the information below to build the brief:
- Show name and dates:
- Company name:
- What we sell (2-3 sentences):
- Target customer (title, company type, size):
- Top audience pain points:
- Our proof points (3-5 metrics, case studies, outcomes):
- Primary booth CTA:
- Competitors at this show (3-5 names):
- Any constraints (budget, team size, booth size):
- Brand Voice Brief:
- Relevant Event Deep Research excerpts: