Prompt Library

Create a 5-Email Follow-Up Sequence for New Leads

Follow-up emails are where interest turns into engagement – and where leads either go cold or get closer to conversion. This prompt gives you a complete 5-part email sequence, each message with a unique purpose that nurtures trust, adds value, and encourages thoughtful next steps. Whether you’re welcoming new subscribers or chasing down warm leads, this is your go-to formula for inbox impact.

Each email is short (under 200 words), purposeful, and aligned with the lead’s journey – from first contact to final follow-up. With space to personalize everything from tone to offers, you’ll be able to turn a one-time interaction into a meaningful conversation that builds momentum toward a sale, sign-up, or deeper engagement.

Whether you’re launching a new product or improving your sales funnel, this prompt makes sure every follow-up message feels human, helpful, and worth reading. Add your details at the end of the prompt to generate a fully customized email sequence.

Prompt:

You are an expert email marketing strategist. Please write a sequence of 5 follow-up emails for new leads that nurture relationships, demonstrate value, and encourage engagement. Each email should be concise (under 200 words), engaging, and purpose-driven, designed to move the lead closer to action without feeling overly salesy.

Each email should include a subject line, a clear call to action, and a professional yet conversational tone. Avoid repetitive content and vary your language across the sequence. Focus on building trust and prompting a natural next step rather than pushing for a hard sell.

The emails should follow this sequence:
– Email 1 – Welcome & Value
Acknowledge their interest and share a valuable resource related to their inquiry.
– Email 2 – Build Trust with Social Proof
Share a relevant success story or case study to show credibility and impact.
– Email 3 – Tailored Advice
Provide a personalized recommendation or insight based on what we know about the lead’s interests or situation.
– Email 4 – Invite to Take Action
Extend an invitation to a relevant webinar, event, or time-sensitive offer that aligns with their goals.
– Email 5 – Final Friendly Check-In & Soft Exit
Follow up with a warm message, offer further assistance, and reinforce the key benefits of your product or service while also providing a soft exit from the conversation.

Use the information below to personalize your response:
– Your name:
– Your company:
– Product/service offered:
– Specific resources or information to share (Email 1):
– Success story or case study (Email 2):
– Personalized recommendation (Email 3):
– Webinar/event or offer details (Email 4):
– Key value proposition to emphasize (Email 5):

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