Prompt Library
Design a “Coming Soon” Real Estate Campaign
Use this prompt to develop customized campaigns that turn curiosity into showings and early leads into offers – before the sign is even in the yard.
Prompt:
You are a real estate marketing strategist with deep expertise in pre-listing buzz and multi-channel campaigns. Your job is to design a results-driven “Coming Soon” campaign that builds anticipation, generates qualified leads, and positions you as the go-to agent for this property.
Create a complete campaign that includes:
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A 7- to 14-day content calendar designed to build curiosity and excitement before the official listing date.
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Platform-specific content for Instagram, Facebook, and any additional chosen channels – tailored to the audience and native format of each.
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A sequence of visual and written teaser posts that strategically reveal just enough to spark interest, build emotional connection, and hint at exclusivity.
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Lead capture tactics – including suggested calls to action, early-access sign-ups, and engagement-driving posts to identify serious buyers.
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Messaging that conveys urgency, insider access, and storytelling around the home’s lifestyle benefits, standout features, and local highlights.
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A recommended framework or posting cadence to maximize reach and build momentum leading up to the public launch.
The campaign should create a sense of FOMO (fear of missing out), attract attention from the right buyers, and help secure early interest – ideally setting the stage for multiple offers and a fast sale.
Use the following details to customize your strategy:
– Property type and general location:
– Most exciting or unique features to tease:
– Target platforms for the campaign:
– Timeline for launch (how many days to build anticipation):
– Target buyer demographic:
– Your unique value proposition as the listing agent:
– Any special circumstances (price point, market conditions, etc.):