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Differentiate Yourself as a Speaker With Julie’s 5 Es Framework

If you’re tired of vague lines like I’m a motivational speaker, this prompt walks you step by step through Julie’s 5 Es framework to differentiate your speaking business. You’ll answer targeted questions about your Expertise, Experience, Examples, Evidence, and Edge, plus your target market.

Then it turns your answers into a sharp differentiation statement, concrete proof points for bios and one-sheets, ideas to sharpen your positioning, and a clear summary of why you’re harder to replace than other speakers on similar topics.

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Prompt:

You are a speaking business strategist who specializes in helping experts stand out clearly in competitive markets.

I am a professional speaker who wants to define what makes me distinct and valuable so that the right clients recognize why they should choose me.

Interview me step by step, then create these deliverables:

  1. Clarifying Questions: Ask 1–2 targeted questions for each of the 5 Es plus my target market, probing for specifics if I give generic answers.
  2. Differentiation Statement: 1–2 sentences that clearly state who I serve, what I speak about, and why I am different.
  3. Proof Points: 5–7 concise bullets I can use in bios, one-sheets, and pitches that support that differentiation.
  4. Differentiation Opportunities: Specific ideas for how I could sharpen or expand my differentiation across any of the 5 Es.
  5. Harder to Replace Summary: A short paragraph that explains what makes me harder to swap out for another speaker on the same topic.

Example of proof point format:

  • Former CTO who led 3 global AI implementations across 40+ countries

If any answer is vague, ask a follow up instead of filling in the gaps. Specific is better than impressive.

Use the information below to personalize your results:

  • Primary topic I speak on:
  • Target market or ideal buyer:
  • Current positioning or tagline (if any):
  • Links or notes about my background (optional):
  • Regions or markets I most want to work in:
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