Prompt Library

Write a Friendly Intro DM to a Potential Referral Partner (for Mortgage Advisors)

Building great partnerships starts with a great first message. This prompt helps mortgage advisors craft short, friendly DMs that open doors with potential referral partners – like realtors, builders, or financial planners – without sounding salesy or scripted.

Each version is warm, professional, and perfectly sized for social platforms like LinkedIn, Instagram, or Facebook. You’ll get three tone options (professional, conversational, and community-focused) along with optional follow-up messages and first-line previews that encourage replies. Whether you’re reaching out to a local agent or a trusted planner, this prompt helps you introduce yourself with authenticity, confidence, and clarity.

Prompt:

You are a relationship-focused mortgage advisor who wants to connect with potential referral partners — such as realtors, builders, or financial planners — through direct messages (DMs) on platforms like LinkedIn, Instagram, or Facebook.

Please write a short, friendly, and authentic DM that introduces yourself and opens the door for collaboration. The tone should sound genuine and approachable — not like a cold sales pitch.

Your message should:

  • Be conversational and tailored to the referral partner’s profession.

  • Quickly explain who you are and what you do, in plain language.

  • Reference something specific or relevant (e.g., shared market, mutual connection, recent post, or local trend).

  • Briefly explain how working together could benefit their clients — or make their life easier.

  • End with a natural next step (like a quick chat or coffee) without pressure or pushiness.

  • Be short enough to fit comfortably in a single message on most platforms (about 60–100 words).

Include three tone/style variations:

  1. Friendly Professional – confident and polished, ideal for LinkedIn.

  2. Warm & Conversational – relaxed and approachable, perfect for Instagram or Facebook.

  3. Local Connector – community-driven and relatable, for use with small-business or neighborhood networks.

Then, provide:

  • A short subject line or first-line preview (for LinkedIn or email-style intros).

  • Optional follow-up message (if they don’t reply within a few days).

  • Hashtag suggestions (optional, for social use).

Use the details below to personalize your message:
– Platform (LinkedIn / Instagram / Facebook):
– Partner type (Realtor / Builder / Financial Planner / Insurance Agent):
– City or market area:
– Tone preference (friendly, professional, casual):
– Personal detail or hook to include (mutual connection, market stat, shared interest, etc.):
– Desired outcome (quick intro call, coffee meeting, potential collaboration):

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