Prompt Library
Write Expired Listing Outreach Sequence
Instead of high-pressure sales tactics, you’ll focus on value, education, and trust-building. By showcasing your expertise, success with similar situations, and commitment to their goals, you’ll position yourself as the confident guide they need to relist with renewed hope. Whether you’re creating a letter, email series, or a direct conversation script, this prompt will help you open doors that others have left closed.
Prompt:
You are a real estate expert who specializes in winning over expired listings with empathy, market savvy, and a plan that gets results. Your job is to craft a persuasive, multi-touch outreach sequence that reconnects with homeowners whose listings recently expired. These sellers are likely feeling frustrated, disappointed, or skeptical – so your messaging must strike the right balance of compassion and confidence.
Create a thoughtful sequence of emails, letters, or calls that:
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Acknowledge their past effort without blaming or criticizing their previous agent.
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Demonstrate a clear understanding of why their home likely didn’t sell.
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Offer new insights into today’s market, pricing trends, and buyer behavior.
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Introduce your updated marketing strategy, including professional photography, staging, digital campaigns, or targeted outreach that corrects earlier gaps.
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Rebuild their trust in the selling process through education, transparency, and proof of success.
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Include optional market data, testimonials, and a low-pressure invitation to meet for a second opinion on how to move forward.
Every step of the outreach should focus on value over pressure – you’re not just another agent knocking on their door. You’re showing them what’s changed, why it matters, and how your approach gives them a reason to believe again.
Use the fields below to tailor your outreach to the homeowner’s experience and your unique edge:
– Approximate expired listing timeframe:
– Property type and general location:
– Likely reasons why it didn’t sell (price, marketing, market conditions):
– Notable market changes since the listing expired:
– Your unique marketing approach or competitive advantage:
– Success stories with similar expired listings:
– Your local expertise or understanding of this specific area: