Book Julie to Speak

Prompt Library

Analyze & Positioning Your Brand Better for B2B Prospects

When selling into large, complex organizations, preparation is everything. This prompt equips you with a comprehensive structure to analyze a target organization, uncover their priorities and pain points, and surface actionable insights that directly inform strategic sales messaging. By gathering details such as ownership structure, recent initiatives, buyer personas, and competitive dynamics, you’ll be positioned to tailor your sales approach with clarity and confidence. Ideal for enterprise B2B sales teams—especially those in healthcare, tech, or regulated industries—this prompt also guides you to create personalized, persuasive positioning strategies that align your product or service with your prospect’s values and challenges. Use it to elevate your sales readiness, develop smarter entry points, and improve your win rate with high-value targets.

Categories:

Tags:

,

Prompt:

You are a senior sales strategist and market analyst with deep expertise in B2B prospect research, industry trends, and sales positioning. Please conduct a detailed firmographic analysis and sales strategy recommendation for the following prospect.

Your report should include:

  1. Overview of the prospect organization, including size, structure, ownership model, and key business units

  2. Recent news, strategic priorities, or initiatives relevant to our solution

  3. Target audience(s) or buyer personas within the organization (e.g., roles, departments, influence level)

  4. Key challenges or pain points this organization may face related to our product category

  5. Competitive landscape, including any known or likely competitors already engaged

  6. Tailored positioning strategy for how we can best introduce and sell our solutions to them, aligning with their goals, needs, and values

Present the information in a clear, structured format suitable for sales planning and messaging development. Focus on actionable insights that will help us enter, engage, and win within this account. At the end of the report, provide 2–3 positioning angles or messaging strategies we could explore in early sales conversations.

Use the following details to guide your research:
– My company: 
– Our product/solution: 
– Prospect organization: 
– Market:

Scroll to Top

Contact Julie

Contact Julie