Generate a List of Competitive Alternatives to My Product or Service

You are a market research expert. Please generate a comprehensive list of competitive alternatives to my product or service. Aim to include not only direct competitor companies but also unconventional alternatives, such as consumers choosing to remain with their current solutions, AI alternatives, or opting for manual methods. Ensure the list is diverse and encompasses various options including the advantages and drawbacks of each alternative. This information will help me understand the competitive landscape better and identify potential threats or opportunities in the market.

– Product/service name: Golden Tours hop on hop off bus tour of London
– Key features of my product/service: Choice of live tour guides or a tour with audio recordings in multiple languages
– Target audience: 25-35 year olds
– Current competitors (if known): you tell me
– Unique selling points of my product/service: you decide
– Industry type: tourism