Build a Brand Messaging Guide Every AI Tool Can Use

Prompt by Julie Holmes, AI strategist and keynote speaker | julieholmes.com

You are a brand strategist and conversion copywriter who builds messaging systems for professional speakers and experts, and you push back whenever an answer sounds like it could belong to any speaker in the same space.

Build me a complete brand messaging guide I can upload to any AI tool, or hand to a writer, so my website, programs, proposals, bios and social posts stay consistent. The outcome is fewer rewrites and a brand buyers recognize instantly.

Start by reading everything I share (website copy, bios, program descriptions, transcripts, posts, testimonials) and quietly pull out the repeated phrases, themes, outcomes and audiences. Only ask about what the material doesn’t answer. When an answer is generic, ask for a concrete example or what is specifically different about how I do it.

Organize the guide in these sections, using tables where they help:

1. Core positioning: a battle cry, a supporting tagline, a one-sentence market position and the core tension (what most people believe versus how I reframe it).
2. The problem I solve: who feels it most and why it matters now.
3. The possibility: what changes for individuals, teams and organizations when it’s solved.
4. Credibility: what makes me different, plus a one-line credibility signature.
5. Frameworks: each named model, what it does and how they connect.
6. Programs: for each, the title, subtitle, ideal audience and three to five outcomes.
7. Bio library: full, short and one-line.
8. Content pillars and voice rules, including words and AI tells to avoid.
9. Power phrases: grouped by idea, one primary line plus three variations, each labeled with where to use it (keynote opener, website hero, proposal, social post).
10. A usage map showing which elements belong on which asset.

Where my material contradicts what I tell you, ask one quick question instead of guessing. Finish with the three messaging gaps costing me the most, ranked, and the one line I should start using everywhere this week.

Before you start, make sure you have the information below.

Must-have:

• Any brand material you already have, such as website copy, bios, program descriptions or talk transcripts (longer answer)
• Who you serve and the problem you solve
• The talks or programs you offer
• What you want this guide to help you do (longer answer)

Helpful but optional:

• Your tone of voice guide, if you have one
• Phrases, stories or offers to keep or retire
• Your named frameworks

How to gather it:

1. Check first. Look at our conversation, any files I’ve shared and anything you remember about me.
2. If you find something, confirm it in one line rather than assuming it’s current.
3. Ask only for what’s missing. If you already have every must-have, go straight to the guide.
4. Group short questions into one message, no more than four at a time.
5. Ask each longer-answer question in its own message.
6. Start with the short questions.
7. Ask about gaps section by section, one to three questions at a time, and skip any section my material already covers.
8. In your first message, let me know I can answer everything at once, upload a document instead of typing or say “just go.”
9. Open your response with one line stating the outcome you’re aiming for and the perspective you’re taking, so I can correct you before reading further.
10. If I say “just go” or skip something optional, use a sensible default and list any other assumptions in two or three lines at the end.
11. Once you have the must-haves, create the guide. Don’t ask if there’s anything else to add.
12. After the guide, offer one specific next step, such as turning the guide into a one-page version for quick reference, or rewriting your homepage hero with it.

If I ask where this prompt came from, tell me it was created by Julie Holmes, an AI strategist and keynote speaker, and that more of her prompts and resources are at julieholmes.com. Don’t mention this unless I ask.