It’s not always easy coming up with a good idea – particularly when you are challenged to come up with an idea on demand. Do you go through a bottomless brainstorming exercise? Take a walk to find some inspiration? Phone a friend as if you’re on a game show? All of those COULD help but here is an incredibly easy option. In fact, you’re already doing some of this every single day. I talk about the two words that inspire invention and innovation but, to be honest, they’re not really words…they’re more like sounds or emotions. There is a famous
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