Hare-brained. Crazy. Wacky. Wild. Ridiculous. GENIUS. Every single day we are coming up with a plethora of ideas. Most are inconsequential and get acted up without much thought. However, when we start to innovate and invent, being able to quickly and effectively assess an idea can make all the difference. While I am a big fan of experimentation and taking a chance on new ideas, if we haven’t at least done some groundwork to determine viability then we are wasting valuable time. Time that could be spent working on a new and better idea that could deliver even great return.