It’s not always easy coming up with a good idea – particularly when you are challenged to come up with an idea on demand. Do you go through a bottomless brainstorming exercise? Take a walk to find some inspiration? Phone a friend as if you’re on a game show? All of those COULD help but here is an incredibly easy option. In fact, you’re already doing some of this every single day. I talk about the two words that inspire invention and innovation but, to be honest, they’re not really words…they’re more like sounds or emotions. There is a famous
Hare-brained. Crazy. Wacky. Wild. Ridiculous. GENIUS. Every single day we are coming up with a plethora of ideas. Most are inconsequential and get acted up without much thought. However, when we start to innovate and invent, being able to quickly and effectively assess an idea can make all the difference. While I am a big fan of experimentation and taking a chance on new ideas, if we haven’t at least done some groundwork to determine viability then we are wasting valuable time. Time that could be spent working on a new and better idea that could deliver even great return.
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